Our Mission
Delivering academic research & insights that illuminate, influence & inspire.
Academic research & insight
Recent clients include the Premier League, Hyundai, Sky Sports, Guinness, Old Parr Whisky, Manchester City, Currys, Eaton Energy, Electrolux, and the social movement Camerados. We deliver rigorous research, innovative analyses, and expert comment from multi-disciplinary teams that are handpicked for each project.
Latest News…
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E1: A Different Ball Game
Martha recently featured in a series of the BBC podcast ‘Gangster presents…’ about football hooliganism
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S2E2: Why Do I Get Upset When My Team Loses?
Martha recently featured on the BBC R4’s hit podcast ‘Why Do We Do That?’
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Hot off the press!
Title: A soccer-based intervention improves incarcerated individuals’ behaviour and public acceptance through group bonding
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S2: Football Fanatics with Martha Newson
Martha also featured on a bonus episode of ‘More… Why Do We Do That?’
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Hot off the press!
Title: Social identity processes as a vehicle for therapeutic success in psychedelic treatment
