Bespoke research

We tailor research approaches to meet the unique needs of each project, ensuring the highest quality insights. Our bespoke research designs tend to integrate both qualitative and quantitative methods, offering a well-rounded understanding of human psychology, culture, and social behaviour.

For qualitative work, we specialise in using an ethnographic lens to appreciate cultural nuances, using fieldwork, interviews and dynamic focus groups to unpack trends. We bring a keen analytical eye to the stories behind the data.

For quantitative research, we employ robust statistical techniques, including survey design and analysis, data mining of large-scale datasets, and physiological measures such as biometric tracking analyses. These methods provide empirical insights into behavioral patterns and provide strong evidence for high end campaigns. Our work always ensures that data-driven decision-making is grounded in rigorous evidence with carefully considered methodologies.

Rigorous research for rapid timelines

We implement quantitative and qualitative methods to find meaning in complex behaviours across cultures, bringing cutting edge research to corporate and charitable sectors. By working collaboratively with world class scientists and those using the research, our results have immediate use in the real world. University research often fails to align with the fast paced timelines required for campaigns, product launches, and real-world decision making. We operate on timelines that fit these demands.